GoGoYumYum, a Round Rock-based ice cream truck owned by Tani Rosenzweig, began operating in late June under an on-demand model.

Rather than the traditional ice cream truck model of trawling area neighborhoods, GoGoYumYum allows customers to request stops in their neighborhoods, at their homes and at community events. Stop requests can be made on the GoGoYumYum website.

In addition to selling traditional ice cream truck treats, such as character ice cream and ice cream bars, Rosenzweig carries vegan, dairy-free and dog-friendly ice cream products.

Rosenzweig said GoGoYumYum can also be booked for events, using a ticket system to distribute ice cream.

512-909-3326. www.gogoyumyum.com