California-based e-commerce company Digital Brands Group will relocate its headquarters to Round Rock.

What you need to know

The Round Rock Chamber announced the relocation Jan. 21, stating that the company chose the state for its new HQ because of available workforce and business-friendly environment. The announcement states the selection of Round Rock for the new HQ will contribute to the city's long-term success by strengthening its economic landscape.

About the business

Digital Brands Group is a technology company that creates e-commerce and retail platforms. The company's portfolio includes a selection of apparel brands.


Remember this?

As previously reported, a project filed with the Texas Department of Licensing and Regulation shows the company will open an office in the EastGroup industrial park located at 350 Texas Avenue, in central Round Rock.

The filing shows a 4,375-square-foot space in the industrial center would be renovated for the business.