From new restaurants and easier access to baked treats to health and beauty services, check out these 16 updates on Round Rock businesses.



Now open

Babka ATX

Owner Sariel Brummer said she opened her Round Rock warehouse to walk-in customers in early September.


Brummer's babkas, a sweet braided bread, are sold at local markets as well as to wholesale clients, such as Summer Moon Coffee and Central Market.
  • Opened Sept. 9
  • 1310 Chisholm Valley Drive, Ste. 405, Round Rock
  • https://babkaatx.com/
Earth Sign Beauty and Nano Brows Specialist

Locally owned by Aimi Sakura, who is a brow specialist, the business is also home to Solstice Beauty, a lash services business owned by Savannah Lance; and EvaBelle Skin Retreat, which is owned by esthetician Erin Morgan.Home Kitchen

The restaurant opened in Round Rock October 19, owner and head chef Daniel Melgar said.

Home Kitchen's menu includes specialty flavored pancakes, he said, such as Oreo cookies and cream pancakes, and pastries like croissants made in-house for menu items like croissant french toast.Mays Corner Store


The gas station and convenience store opened mid-September in Round Rock, bringing convenient access to grocery items and an in-house taqueria to nearby neighborhoods.Pixel Palace Arcade and Bar

Owned by Zane and Michelle Fielding and Nicole and John Palacios, the arcade and bar opened to the public in October.

The arcade bar features pinball machines, classic arcade games, claw machines, basketball, skeeball and more games from the late 70s to the late 90s. All games will be played with tokens that can be bought at the bar with most games costing no more than 50 cents per play.Resolution Eyecare

The vision care office opened their doors to the Round Rock community in September.


This is the company's first Round Rock location in addition to its two Austin locations.

The locally owned vision care office provides vision and medical exams, glasses, contact lenses, dry eye therapy, myopia management and other services.The Riff House Rehearsal Rooms

Owned by Brady and Kimber Vance, the rehearsal space opened in September.

The business provides musicians and bands with a place to practice, offering rehearsal spaces for rent by the hour. The Riff House features sound-treated rooms equipped with drums, sound equipment and microphones.Round Rock Nutrition


The business, located between Pizza Hut and F45, is locally owned by Yaritza Sorrells and opened in October. The juice and smoothie bar offers wellness-focused smoothies, energy drinks, and pre- and post-workout drinks.Stagecoach Inn

The historic building was relocated to facilitate RM 620 road improvements earlier this year.

A reopening celebration was held in October to mark the completion of renovations to the facility.T Liquors

The liquor store opened in early August, bringing a wide variety of wine, spirits and specialty tobacco products to central Round Rock.


The store carries chewing tobacco, cigarettes, cigars, CBD as well as Delta 8 and Delta 9 products.
  • Opened Aug. 1
  • 2000 N. Mays St., Ste. 300, Round Rock
Waterloo Swimming

A grand opening was held for the swim school’s first Round Rock location in October.

The swim facility offers both teaching for new swimmers and training opportunities for more experienced swimmers.Coming soon

Fujiya Ramen & Sushi Bar

The restaurant will open a new location in the University Commons shopping center in late October or early November, owner Jason Lin said.

It will offer sushi dishes, barbecue, ramen, hot and cold beverages, and desserts, Lin said.
  • Opening by early November
  • 200 University Blvd., Ste. 100, Round Rock
Rita’s Italian Ice & Frozen Custard

The frozen dessert shop is planning to open a new location in Round Rock, according to the company’s website.

The Pennsylvania-based business offers a variety sweet treats, including Italian ice, frozen custard and a combination of the two.Smoothie King

The juice and smoothie bar is set to open its doors in late February, a company representative confirmed in October.

Smoothie King is an international franchise with over 1,300 locations. The New Orleans-based chain of smoothie bars offers a wide variety of blended beverages, with the option to add nutritional enhancers like protein and collagen.Closings

Good Pickle Juice

A sister brand to Round Rock Honey and owned by Konrad and Elizabeth Bouffard, the pickle juice-based sports beverage company shuttered in October, the Bouffards announced via social media.

Round Rock Honey will remain open.In the news

H-E-B

The grocery retailer launched tap-to-pay services across all its Texas stores, allowing customers to make quick, contactless payments using digital wallets like Apple Pay, Samsung Pay and Google Pay, in October.
  • 1700 E. Plm Valley Blvd., Round Rock
  • 603 Louis Henna Blvd., Bldg. A, Round Rock
  • 3750 Gattis School Rd., Round Rock
  • 250 University Blvd., Round Rock
  • 16900 RM 620, Round Rock
  • www.heb.com