Cases of scratch-made conchas, churros, bunuelos, bolillos, pink cake and empanadas greet customers at Juarez Restaurant & Bakery on Mays Street. The array of bakery items and savory family dishes has made Juarez a mainstay for fans of Mexican cuisine in Round Rock for 24 years.
Originally from Guanajuato, Mexico, Amancio Juarez opened the Round Rock restaurant and bakery in 1993, and although there are many options for Mexican food in the area, consistent quality and attention to detail keep bringing customers back, said Amancio’s daughter-in-law and restaurant manager Minerva Juarez.
“The food is so fresh,” Minerva said. “Everything is handmade. And there is so much work that goes into every item, every dish; that attention to detail comes out in the flavor.”
Minerva said the restaurant is truly a family affair. Family members are at the restaurant daily and customers will see familiar faces as some kitchen and wait staff have worked there for years and have inspired menu items. And she said catering to customers’ taste is a priority.









