Hutto entertainment venue rebranded to Hooky

What else?

Es Vedra Cinemas worked with branding agency Helms Workshop to create Hooky.

“If you think about what EVO was, this is bigger, better, stronger, faster, more exciting, more involved and more elevated while still being really accessible,” founder and Creative Director Christian Helms said at the EDC meeting.

Some background

Austin-based Es Vedra Cinemas separated from business partner Elevate Entertainment Group, the parent company of EVO Entertainment, in February. EEG retained the EVO brand when the two businesses split properties.

Es Vedra Cinema also owns Violet Crown Cinemas and ShowBiz Cinemas.