After years of providing bra-fitting services out of her home, owner Jennifer Hart decided to grow her business by opening Shapely Hart Bra Fitting Studio in Hutto.

The studio has presented the community with a range of options for individuals of all bra sizes and continues to expand its products to help customers feel beautiful no matter their size.

The inspiration

Hart learned the art of bra fitting during her time as a sales representative for a company prior to offering her own services, and she saw the need for the service firsthand.“Back in 2013, I was a stay-at-home mom and just had my third child and I was, after nursing and all that, needing good bras,” Hart said. “Someone mentioned to me about getting a bra fitting, and so I went to this in-home little fitting party, and that's how I got into it.”

Hart moved to Hutto after she and her husband got married and decided to buy a home in the area. She said she wanted to have a store close to where she planted her roots.Respecting the craft

By participating in a free bra fitting, customers can find their size in a variety of bra styles, from sports bras and T-shirt bras to unlined and nonwired bras. In addition to bras, the business sells loungewear, swimwear, shapewear, panties, athleisure wear, lingerie and accessories.

To create a personalized experience, the business keeps customer sizes and favored styles on file for future reference to create a wish list on their individual profile. Since the studio’s opening, Hart has added new merchandise, such as mastectomy products to expand the business’s inclusivity.

“I've had so many ladies of all size ranges that struggle,” Hart said. “It doesn't matter if you're an A cup or an H cup. There are struggles no matter what size you are as a woman. We have stuff for every size range because it's important that no matter your size, you feel comfortable and beautiful.”Hart said her favorite part of the job has been watching individuals who come in with previous disappointing experiences and being able to provide them with options they weren’t aware of.

“Being able to fit them and show them that, yes, there are things out there for them—just seeing the sigh of relief because a bra, even though it's underneath your clothing [and] nobody sees it, it really affects your day-to-day.” Hart said. “If you're not feeling comfortable, it will affect confidence.”Staying local

While the storefront is located in Hutto, Hart said she meets customers who make the journey from Round Rock, Georgetown, Killeen and beyond.

She said these traveling customers tell her they have a hard time figuring out their accurate bra size and were looking for a more supportive space to do so.

“They have struggled trying to buy their bras on Amazon or going to different stores and trying to do it on their own, and then they get frustrated with that experience,” Hart said. “Then they try to find somewhere that actually does bra fittings, and so that's when they find us.”

Hart hosts monthly events at the studio in partnership with other local businesses in the area. From ladies' nights to lingerie and lace events, individuals can become acquainted with the studio’s offerings while supporting the local community.

• 409 W. Front St., Ste. 210, Hutto
• www.shapelyhart.com