How we got here
Jim Ritts, CEO and executive director of nonprofit Austin Theatre Alliance—which operates the theatre—said the milestone is an accomplishment for theatres nationwide, not just the local Austin community. He said it’s rare for a theatre to operate for over 100 consecutive years and remain in their same location without closing.
“Us having been here since 1915, it means when we opened, we were in the middle of World War I,” Ritts said. “We survived the Spanish flu which killed tens of millions of people all over the world and we came back from World War II, and obviously this last bit of the pandemic. We have always been there for the community to be able to come together.”
The theatre’s stage has crossed paths with artists from far and wide including industry stars such as Willie Nelson and Miles David to figures like Barack Obama and Harry Houdini.

The theatre is home to various annual events including South by Southwest Conference and Festivals, Austin Film Festival, ATX Television Festival and Moontower Comedy Festival.
In addition to these larger-scale events, community members can find all sorts of entertainment hosted at the theatre from live podcasts and comedy to special movie screenings and musical concerts.

“They come together to be entertained, they come together to be to be informed, they come together to celebrate whether it's you know a first date, a marriage proposal, they've been married here, they've been eulogized here, they have been able to gather in a sense of community that I think is so incredibly important,” Ritts said.

As the theatre celebrates its 110th birthday, Ritts said he hopes the space will continue impacting the lives of audience members by providing entertainment, education and connection.
“Our mission is to inspire generations and that means to inspire them to think, to feel, to laugh, to cry, but in doing so we meet the objective of our theater which is to remind people of how extraordinary humans can be,” Ritts said.
- 713 Congress Ave., Austin
- www.austintheatre.org

