The annual tree lighting ceremony held in downtown New Braunfels will be shifted to a virtual format this year to begin the holiday season in a socially distanced manner.

Thousands of lights will be lit on the Main Plaza on Nov. 20 at approximately 6:15 p.m., and the traditional flipping of the switch will be broadcast live on Facebook and the city’s website.

After the ceremony, Santa Claus will be seated atop a vintage New Braunfels fire truck at City Hall from 6:30-8:30 p.m. for socially distant photo opportunities.

Families will be able to park in the City Hall parking lot and line up to have their photo taken by a professional photographer. Face coverings will be required while waiting in line for everyone over age 10, and groups will be asked to stand at least six feet apart.

Photos will cost $10 each, and the proceeds will benefit the New Braunfels Downtown Association. For more information, contact the New Braunfels Parks and Recreation Office at 830-221-4350.