Cherished Lane Events is a Leander-based, full-service wedding and event planning company serving Austin and the surrounding areas. (Courtesy Cherished Lane Events)
Brittani Shepherd’s wedding planning career began with coordinating her sister’s wedding in 2009. That experience sparked a passion that has grown into Cherished Lane Events, a Leander-based, full-service wedding and event planning company serving Austin and the surrounding areas.
After planning her sister’s wedding while working as a music teacher’s assistant, Shepherd enrolled in wedding and event planning school. She graduated in 2012, just one week after getting engaged—to a man she met at the very first wedding she coordinated on her own.
“I just almost cry when they walk down the aisle because I get really attached to my couples,” Shepherd said. “All that hard work—once I get her down the aisle and I see the groom crying, I can breathe.”
What’s special about it?
A self-proclaimed “people pleaser,” Shepherd has built her business on attention to detail and personal connection over the past 15 years. She offers four planning packages ranging from day-of coordination starting at $1,500 to full planning services from $5,000 to $8,000.
Her day-of coordination actually begins six weeks before the wedding, giving her time to finalize timelines, coordinate vendors and ensure every detail aligns with the couple’s vision.
Cherished Lane Events owner Brittani Shepherd offers a range of wedding planning services for brides across the Austin metropolitan area. (Courtesy Cherished Lane Events)
Shepherd brings more than just organizational skills to each event, she said. As a cottage baker since age 9, she offers DIY floral services and creates custom dessert bars featuring mini pies, chocolate-covered treats and specialty dessert cups for additional fees.
She also provides complimentary content creation, shooting and editing wedding day footage that couples receive sooner than most professional photographs, she said.
“Content creation is really a thing now, and people are charging $1,200-$1,500 for it,” she said. “To me, it's a gift I can give to my couples.”
Serving couples across the region
Based in Leander, Shepherd also serves as in-house coordinator and booking manager at Shiraz Garden venue in Bastrop. She maintains a carefully vetted vendor list, only recommending professionals she’s worked with at least three times, and is currently preparing for a busy fall season with frequent weekend weddings.
Looking ahead, Shepherd dreams of opening a studio space for client meetings, expanding into wedding rental decor and possibly owning her own venue someday.
One more thing
The planning company also offers event coordination services outside of weddings, including milestones such as baby showers, bridal showers, birthdays or “just the desire to throw an epic themed party,” the company website states.
Cherished Lane Events offers planning and decorating services for a variety of events, along with personal-sized dessert catering options. (Courtesy Cherished Lane Events)
Cherished can help plan home-based events or secure a venue for the occasion. Similar to the packages offered for weddings, those interested can choose from a full-service package, a planning-only package or a day-of coordination option.
A unique offering from Cherished Lane Events, the business also features slumber party packages complete with beds, teepees, sheets, throw pillows and twinkle lights. Packages include setup and breakdown services, with updated options featuring trays of goodies and personalized name boards for each child.
