Omni Barton Creek Resort & Spa announced a new partnership in October with Texas Exes, the University of Texas’ alumni association.

The specifics

With the new partnership, visitors can look forward to game day programming, pre-game tailgate parties, pick up flag football games and curated drink menus for Texas fans.

The resort is owned by UT alumni Robert B. “Bob” Rowling, a former UT System regent whose family contributions to the university include the establishment of Robert B. Rowling Hall at McCombs School of Business, as stated in a news release.

“We’re honored to be the exclusive partner of Texas Exes,” said Carissa Smith, Director of Sales & Marketing at Omni Barton Creek Resort & Spa. “Our resort has deep UT roots—through our ownership, alumni connections and loyal Longhorn guests. This partnership builds on our Longhorn spirit—offering exclusive rates, programming and experiences to make every Texas Ex feel right at home in Austin.”
The company's family and community ties with the University of Texas at Austin system runs throughout generations. (Courtesy Omni Barton Creek Resort & Spa)
The company's family and community ties with the University of Texas at Austin system runs throughout generations. (Courtesy Omni Barton Creek Resort & Spa)
Diving in deeper


Outside of the company’s family ties to the university, the resort pays homage to Darrell K Royal, Ben Crenshaw, Bill Coore and Lady Bird Johnson through various designs such as golf courses, ballrooms, statues and an atrium.

What else?

The hotel experience is now offering a special Texas Exes rate in which Longhorns can receive discounted accommodations, resort credit and a complimentary room upgrade if availability allows.