Yeti will sponsor Austin FC jerseys; designs to be released later in 2020

Austin FC's owners and Yeti's management team announced a partnership Feb. 10 that will make Yeti the official jersey partner of the new Major League Soccer club. Jack Flagler/Community Impact Newspaper
Austin FC's owners and Yeti's management team announced a partnership Feb. 10 that will make Yeti the official jersey partner of the new Major League Soccer club. Jack Flagler/Community Impact Newspaper

Austin FC's owners and Yeti's management team announced a partnership Feb. 10 that will make Yeti the official jersey partner of the new Major League Soccer club. Jack Flagler/Community Impact Newspaper

Austin FC will keep its jerseys local, announcing a partnership with high-end cooler brand Yeti, which started in Driftwood in 2006, as the club’s official jersey sponsor on Feb. 10.

Club president Andy Loughnane did not disclose terms of the deal with Yeti, but he said it was a “multiyear” arrangement to feature the brand on the Austin FC jerseys. The first of two designs, which the club has been working on with Adidas, will be revealed in November or December, Loughnane said.

“We conducted a global search. There were several parties that were interested. I’m very proud to say there was no brand that made as much sense to be an identity within our own jersey as Yeti," Loughnane said.

Matt Reintjes, Yeti’s president and CEO, said the groundswell of community support for Austin FC and the opportunity to partner with a rising brand made the relationship make sense for Yeti.

“When Austin FC came to town, we kept an eye on what was happening. This is a unique partnership for us. Had this type of thing happened in a city that’s not our hometown, we may have passed on it,” Reintjes said.

Each of the three Texas teams in Major League Soccer now will have a local jersey sponsor. FC Dallas is sponsored by Texas-based health and wellness company Advocare, and the Houston Dynamo’s jersey sponsor is the University of Texas MD Anderson Cancer Center.

Yeti was founded in 2006 by brothers Roy and Ryan Seiders in Driftwood. The brothers are hunters and anglers who wanted to create high-end coolers to fill a need based on their own experiences in the outdoors. In 2017, Yeti opened its flagship store at 220 S. Congress Ave. in Austin.

After the announcement of the jersey sponsor, Loughnane said finalizing a stadium naming rights deal will be “priority number one” for the club ahead of its first Major League Soccer game in March 2021.

Work began on the $242 million stadium in North Austin in the fall. Recently, crews put up steel and concrete structures that will become stands and support for the roof canopy. According to Jordan Enke, vice president of stadium operators for Austin FC, that roof is expected to be completed in July. Enke said 450 workers are out at the site at 10414 McKalla Place six days a week.

The stadium is expected to open for the 2021 MLS season along with the club’s $45 million training facility, the St. David’s Performance Center, off Parmer Lane east of I-35 in Northeast Austin. The training facility will be part of a 300-acre mixed-use development called the Parmer Innovation Center that includes office buildings and an entertainment district.
By Jack Flagler
Jack is the editor of Community Impact Newspaper's Central Austin and Southwest Austin editions. He began his career as a sports reporter in Massachusetts and North Carolina before moving to Austin in 2018. He grew up in Maine and graduated from Boston University, but prefers tacos al pastor to lobster rolls. You can get in touch at


Austin government, nonprofit and business leaders recently participated in a weeks-long summit centered on unsheltered homelessness in the city. (Ben Thompson/Community Impact Newspaper)
Plan to house 3,000 homeless individuals in Austin in the next three years would cost $515 million

The plan Austin City Council members discussed April 20 emerged from a weekslong community-wide summit on homelessness.

Photo of Zilker Park
Travis County establishes Civilian Conservation Corps to tackle climate, environmental projects

The program will create opportunities for residents to work on projects including wildfire prevention, solar energy promotion and park cleanups.

Residents march to the Texas Capitol in protests after the killing of George Floyd in May 2020. (Community Impact Newspaper staff)
Austin leaders react to Derek Chauvin guilty verdict

The former Minneapolis police officer was found guilty of second-degree murder, third-degree murder and manslaughter for the killing of George Floyd in May 2020.

Austin Public Health Director Stephanie Hayden-Howard speaks to reporters March 13 at the Delco Actiity Center in Northeast Austin. Residents can walk up to the Delco Center on April 22 and 23 and receive vaccines without an appointment. (Jack Flagler/Community Impact Newspaper)
Austin Public Health will accept walk-up vaccinations at the Delco Activity Center starting April 22

APH will also leave its registration portal open throughout most of the week.

Early voting for Travis County's May 1 local elections opened April 19. In this file photo, voters line up ahead of the 2020 primary elections at Millennium Youth Entertainment Complex in East Austin. (Jack Flagler/Community Impact Newspaper)
More than 8,000 Travis County voters cast ballots on first day of early voting

Early voting for the county's May 1 election began April 19 and will run through April 27.

The Delco Activity Center in Northeast Austin is one of the locations where residents can receive a COVID-19 vaccine. (Jack Flalger/Community Impact Newspaper)
Austin vaccine updates: Demand slows as state begins marketing push

Appointments are beginning to go unfilled, and local health officials say demand has caught up to supply. All adults in the U.S. are now eligible to be vaccinated.

Blue Corn Harvest Leander is located at 11840 Hero Way W., Bldg. A, Leander. (Taylor Girtman/Community Impact Newspaper)
Blue Corn Harvest opens in Leander; park, pizzeria launches social club and more Central Texas news

Read the latest business and community news from the Central Texas area.

Photo of two performers on an outdoor SXSW stage
South by Southwest sells ownership stake in company to Rolling Stone owner Penske Media Corp.

SXSW leadership called the sale a "lifeline" for the conference and festivals.

Photo of people receiving vaccines in a gym
Austin Public Health lengthens windows for vaccine appointment signups

Residents age 18 and up can now sign up for appointments with APH any time from Saturday to Tuesday morning.

Austin Anthem watch party
Crowds of fans converge on North Austin to watch inaugural Austin FC game

Breweries around Q2 Stadium in North Austin brought in large outdoor screens and new employees to host fans of Austin FC for the team's historic first match.

Austin Police Department
UPDATE: Loop 360 closed in both directions in Northwest Austin due to a shooting incident

Residents who live in the Arboretum area in Northwest Austin are advised to shelter in place.

Early voting for the May 1 election opens April 19 at a 7 a.m. (Jack Flagler/Community Impact Newspaper)
Early voting in Austin opens April 19: See what’s on the ballot, where to vote

City residents will be making decisions on eight propositions ranging from whether to adopt a strong mayor government system to whether to reinstate public camping bans.