Shine Hot Pilates + Sculpt to open new downtown Pilates studio

First-time visits at Shine are $20; each drop-in class after the initial visit is $35. Additionally, recurring monthly memberships are $265 for unlimited classes. During the Austin opening, class packages will be 15% off, with additional sales throughout the coming weeks, Jacobson said.

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Shine Hot Pilates founders Whitney Stern and Rachel Merritt opened their first studio in Dallas in 2019. The brand has now grown to include two studios in Dallas and one in Plano. The pair chose to open a location in Austin as they noticed a need for more boutique fitness and hot mat Pilates, Jacobson shared.

“The city's energy and passion for wellness made it the ideal next home for Shine,” according to Jacobson.

In their own words

"We're so excited to bring Shine to Austin,” Stern and Merritt stated. “Our goal is to make fitness feel fun, welcoming and addictive—a place where you can let loose, move to the music and leave feeling strong and confident.”

What’s next

Stern and Merritt are planning for an additional Austin expansion, as well as future projects planned for 2027, according to Jacobson.

• Opening June 26
• 117 Lavaca St., Austin
• www.shinehotpilates.com