H-E-B launched its new Fresh Bites convenience store brand with Leander being the first to open a location April 17 in the Bar W Marketplace.

The H-E-B Fresh Bites brand offers customers more fresh options such as produce, prepared food and convenient meal options, according to the April 19 press release. Customers can pick up fresh produce; salads, sandwiches and sushi made daily; meat; and cheese snacks as well as normal convenience offerings like soft drink fountains, beer and wine, and snacks.

Located at 19344 Ronald Reagan Blvd., Georgetown, the H-E-B Fresh Bites convenience store also houses a True Texas Tacos restaurant, which is the grocery store’s second location and first in the Austin area.

Menu offerings at True Texas Tacos feature more than a dozen breakfast and specialty tacos, including bacon and egg, bean and cheese, specialty bites such as barbacoa, and chopped Texas brisket. The restaurant also has a salsa bar with a spread of spicy sauces and taco-appropriate condiments.

While grabbing their convenience items and tacos, customers can also get gas at the H-E-B fuel station, which is attached to the Fresh Bites store.

512-843-4984. www.heb.com