JustFoodForDogs opened May 17 in the Plaza Volente shopping center in far Northwest Austin.

The dog food brand sells fresh-frozen and pantry-fresh wet and dry dog food; treats; and supplements. The location also offers custom diet plans and veterinarian-prescribed meals.

During the soft opening period, the store is offering daily sales for the first few customers, a representative said. The store's grand opening will be held June 8.