After more than a decade in business and six years at its current location on Ashlane Way in the Village of Sterling Ridge, The Blooming Idea purchased CM Floral Designs off of Budde Road in June. The deal provided the florist with an extra 4,000 square feet of space and easier accessibility to the I-45 corridor.
“It’s been a major, major breakthrough for us,” owner Brian McCarthy said. “It’s going very well. We’ve seen a lot of big events take place.”
The second location has provided better access to venues in Town Center, allowing The Blooming Idea to cater to large events in The Woodlands, such as the 31 Christmas trees provided to The Woodlands Waterway Marriott and a “Great Gatsby”-themed Christmas party for Anadarko employees, McCarthy said.
The Blooming Idea also has received more business along I-45 thanks to the second location, from as far north as Conroe and as far south as Houston.
“[The second location] allows us to have a much broader reach,” McCarthy said.
He said the business has begun offering more custom designs on its website, while the larger events have led to the florist providing personal home decorations for customers throughout the holidays, McCarthy said.
With Valentine’s Day around the corner, McCarthy said the florist is gearing up for the business’ busiest day of the year. Although he said he does not anticipate expansion in the way of square footage in the near future because of the increased space provided by the second location, the store could consider expanding to its five delivery trucks to offer more deliveries.
“[Last year] was a big year for us,” he said. “2014 will be a year of consolidation. We’re just going to sit and let the business evolve from here.”
8008 Ashlane Way, The Woodlands, 281-465-4288, www.thebloomingidea.com
25915 Budde Road, The Woodlands, 281-292-4546, www.thebloomingideaevents.com