Uberrito, a Houston-based Tex-Mex chain, is expanding to Sugar Land and Cypress by the summer, marking the fourth and fifth chain locations for the restaurant.
The chain, which began its life as Mission Burrito in 1995, rebranded to Uberrito in 2014 and has since grown to three Houston-area locations and two franchise locations in Huntsville and Columbia, South Carolina.
Uberrito offers customers a choice of more than 20 combinations, including various proteins, tortillas, rice varieties and toppings. According to Cheryl Ahlbrandt, a marketing consultant representing Uberrito, the restaurant prides itself on offering more choices than its competition.
Uberrito's values are to be welcoming, neighborly, committed, straight talk and always in search of the perfect burrito, Ahlbrandt said.
