With new restaurants opening, businesses moving in and a growing calendar of community events, EastVillage is becoming a destination for Northeast Austin residents to shop, dine, live and connect.

Over the past year, the mixed-use development has welcomed several new businesses, expanded its residential community and introduced events that bring neighbors together. With more restaurants, entertainment venues and other attractions on the horizon, there's plenty more to look forward to.

What upcoming events can visitors expect?

This December, EastVillage is bringing holiday magic to Northeast Austin.

On Dec. 5, the development will transform its Center Stage area into a festive Winter Wonderland, complete with artificial snow and holiday carolers. The family-friendly celebration will take place from 2:30 to 5:30 p.m., giving visitors an opportunity to enjoy an afternoon of holiday festivities.

Children can meet Santa Claus, the Grinch and Cindy Lou Who, take photos inside a winter-themed globe and participate in crafts and face painting. Families can also enjoy hot chocolate, s'mores and popcorn while browsing a holiday vendor market.

According to Community Lifestyle Manager Shannon Chapa, the celebration will build on the success of EastVillage's recent fall festival.

"Our fall festival was a big hit. Everyone loved it, and the Winter Wonderland is going to have a similar festival vibe," Chapa said.

EastVillage Winter Wonderland event, December 5, 2:30-5:50PM, with vendor market, Santa, carolers and treats.

Additionally, on Nov. 21, EastVillage will host a University of Texas football watch party beginning at 2 p.m., ahead of the 2:30 p.m. kickoff. Visitors can watch the game on the big screen at Center Stage, purchase food from EastVillage Market, participate in raffles and enjoy complimentary beer while supplies last.

Throughout the year, EastVillage also offers:

Residents can find upcoming events and RSVP for larger celebrations, including Winter Wonderland, at www.eastvillageatx.com. 

What new food and beverage businesses are opening at EastVillage?

This year, the development has welcomed several new businesses, with multiple restaurants either already operating or underway.

“We currently have 12 restaurant leases signed. Some of them are open, some will be opening soon, some are under construction and some are working on permits for their build-out,” said Gordon Reger, Co-founder, Principal and CEO of Reger Holdings. “All of them will be open at some point in 2027, and most of them by the first half of 2027.”

According to Bridgepoint Principal Brett Carr, the community's response to these new openings has reinforced the demand for additional options in the area.

"There's a huge pent-up demand for retail and restaurants in this submarket,” Carr said. “We've been really excited to see the response from [nearby] neighborhoods.”

Aerial view of First Watch restaurant with cars in a parking lot, apartments and shopping center in the background.

Businesses that are currently open include:

Flame Broiler and Potbelly are preparing to open in the coming weeks, along with The Sideline Sports Bar & Grill, which is a second-floor sports bar and restaurant overlooking the Village Green.

Looking ahead, Shake Shack, Torchy's Tacos, Dave's Hot Chicken and Chipotle are also preparing to join the development. Chipotle will be breaking ground by the end of this year, and it will open in 2027.

For Northeast Austin residents, these additions mean more places to grab dinner, meet friends or enjoy an afternoon out without traveling far from home.

Shake Shack and Club Studio under construction
Shake Shack and Club Studio under construction

What types of businesses is EastVillage looking to attract next?

While restaurant leasing has remained strong, EastVillage is now focusing on bringing in businesses that can serve residents' everyday needs.

The development is actively seeking retail tenants offering health and wellness services, pet services and other convenient daily necessities. According to Carr, grocery stores and banks are also major priorities, because these are current gaps in the Northeast Austin market.

Those interested in becoming an EastVillage tenant can email Carr at [email protected] or visit https://bridgepointatx.com/about-bridgepoint-atx/. 

What other developments are on the horizon?

The development's residential communities, The Vaughan and The Janis, are both open and leasing. The Vaughan is approximately 95% occupied, while The Janis is approximately 70% leased.

Meanwhile, several larger projects are expected to bring new opportunities for employment, fitness, entertainment and hospitality.

Among them is BillionToOne, a company specializing in prenatal and early cancer detection blood testing, located in a 240,000-square-foot life sciences building. The company anticipates beginning operations in June 2027, bringing approximately 1,000 employees to the development each day.

Aerial view of a large white office building under construction near apartment complexes, parking lots, and a distant city skyline.
BillionToOne

Other upcoming additions include:

  • Club Studio: An upscale concept from LA Fitness, preparing for a March 2027 grand opening, with early membership registration and hiring underway.

  • Hampton Inn and Homewood Suites: Two hotels expected to break ground this December.

  • Immersive entertainment venue: An attraction featuring holographic and virtual performances, expected to break ground in the second quarter of 2027 and open in mid-2028. The group behind the venue has worked with Netflix, Disney and Paramount.

How is EastVillage bringing the community together?

Whether it's cheering on the Longhorns alongside neighbors, attending a free fitness class or enjoying a holiday celebration, the development's growing lineup of events is giving people reasons to return throughout the year.

"Anyone can visit our social media pages or our website to see the event calendar,” Vice President of Reger Holdings Annie Atkinson said.

And with more restaurants on the way, new businesses being sought and major developments taking shape, EastVillage is continuing to create more opportunities for Northeast Austin residents to connect with their community.

Those interested in learning more can find information here:

Aerial view of a standalone Starbucks with drive-thru in a shopping center, with apartments and stores nearby.

Which restaurants and food businesses are currently open at EastVillage?

Several food and beverage businesses are already open and operating within the development. Visitors can currently visit EastVillage Market, EastVillage Liquor, Tora Aburi Sushi, Starbuck's, Killer Burger, First Watch and Kilwins Ice Cream & Chocolate Store.

When are the signed restaurants at EastVillage expected to be open?

All 12 of the signed restaurants are expected to be open at some point in 2027, with most of them opening by the first half of 2027.

What activities and attractions are planned for the Winter Wonderland event on Dec. 5?

The Winter Wonderland celebration will take place from 2:30 to 5:30 p.m. at the Center Stage area, which will feature artificial snow and holiday carolers.

Children can meet Santa Claus, the Grinch and Cindy Lou Who, take photos inside a winter-themed globe and participate in crafts and face painting. Families can also browse a holiday vendor market while enjoying hot chocolate, s'mores and popcorn.

Aerial view of strip mall with Killer Burger, Flame Broiler, and Potbelly storefronts and cars in parking lot.