For many adults, learning tennis can feel intimidating. The full-sized court, fast-paced rallies and steep learning curve often discourage beginners from participating.

The Lake Travis Tennis Association hopes to change that through the launch of its new Adult Red Ball tennis program, an initiative designed to make tennis more approachable, social and fun for players of all skill levels.

"Red Ball is much easier to learn [than traditional tennis]," President Richard Evans said. "You don't have to have any experience with Red Ball or with tennis in order to be able to jump in and play. It makes it more fun to learn."

The program adapts a format long used by junior tennis players. Participants use smaller rackets, low-compression foam balls and smaller courts, creating a slower-paced game that allows players to begin competing and enjoying the sport immediately.

Bringing a beginner-friendly approach to tennis

The concept originated with the U.S. Tennis Association, which has used Red Ball as part of its junior development pathway for years. More recently, organizations across the country have introduced the format to adult players.

Evans said the format focuses less on drills and more on gameplay, helping new players build confidence while enjoying the social aspects of the sport.

woman hitting tennis ball with racket

The association's first Red Ball event was held in May at Legend Tennis Academy in Spicewood. It attracted about 24 participants, ranging from experienced players to complete beginners.

Participants rotated through short games on temporary courts created with portable nets and court markers. The response was overwhelmingly positive.

“Everyone had a really good time,” Evans said. “The people who hadn’t played before said they were a little reluctant, ... but they were very happy with how they performed, how easy it was to learn and how it was a fun environment to play in.”

Partnering with local breweries

While Red Ball can serve as an entry point to traditional tennis, LTTA also sees potential for the format to become its own social activity.

The inspiration came after Evans attended a community development workshop and learned about a successful Red Ball brewery league in North Carolina that has grown to more than 400 participants.

“We’re going to use Red Ball for adult beginners who want to play regular tennis, and we also want to start a brewery league,” Evans said.

The association's first brewery event was held at Highway 71 Brewing in Spicewood, followed by another event that will be scheduled in July at 5 Soul, an outdoor recreation venue that features pickleball courts, Front Yard Brewing and a winery.

Rather than hosting occasional events, LTTA hopes to establish recurring league nights where participants can gather weekly, play Red Ball and connect with others in the community.

The brewery partnerships also create benefits for local businesses by bringing new visitors to their venues during slower periods. Because of Red Ball’s easy setup process, all a brewery needs is a parking lot to host an event.

tennis group photo

Expanding opportunities for local players

The Red Ball initiative is one of several programs LTTA has expanded this year, thanks to partnerships with local tennis organizations.

One of those efforts is the association's Grow the Game program, which places tennis kits in local libraries and provides free introductory lessons for children.

This year, LTTA partnered with Legend Tennis Academy to expand the program to preschool-aged children between 3 and 7 years old. The response has exceeded expectations.

"We started out thinking we'd take 30 kids," Evans said. "Then we decided to kick it up to 60, and we're up to about 65 now. We're going to cap it at 90 kids."

The association also launched its first USTA mixed doubles league this spring after securing Legend Tennis Academy as its home court.

The mixed doubles format pairs male and female players and allows competitors of different skill levels to play together, creating an environment that is both competitive and welcoming. Teams travel throughout the Austin area to compete against other USTA organizations.

The league has been especially popular among participants in LTTA's Courts and Cocktails social tennis program, many of whom were looking for an opportunity to take their game to the next level.

"The feedback has been really strong," Evans said. "Everyone's enjoying it."

Making tennis accessible to everyone

As a nonprofit organization, LTTA's primary goal is creating opportunities for more people to participate in tennis.

The association is currently offering its introductory Red Ball events free of charge.

"Our goal is to get more people on the courts playing tennis, whether it's Red Ball or regular tennis," Evans said. "We want to make it affordable and accessible to anyone who wants to participate."

Visit www.laketravistennis.org today to learn more.

Breweries interested in hosting a Red Ball tennis event can email [email protected] for more information.

The above story was produced by Senior Multi-Platform Journalist Sydney Heller with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.