Walking into Platinum Resort Assisted Living and Memory Care feels more like entering a boutique hotel than a traditional senior living facility.
Massive windows flood the space with natural light, while high ceilings and upscale living areas replace the clinical, sterile environment many families associate with assisted living.
That atmosphere was entirely intentional. When founder Laura Chotkevys struggled to find a warm, inviting environment for her grandmother years ago, she was deeply frustrated by the traditional options available. So, in 2020, she built her own solution in Georgetown.
Chotkevys created a calmer atmosphere that is especially beneficial for residents, whom she calls “grandparents,” living with dementia. It also allows caregivers, called “Platinum Angels,” to build deeper, more genuine relationships with the grandparents.
Almost immediately after opening, demand for this unique environment exploded nationally.
“When you hear the words ‘assisted living,’ a lot of people automatically [associate it with] a negative. We wanted to flip the script on that,” Chotkevys said. “Within six months after we opened, I saw a huge interest in this model.”
A local idea goes national
That immediate wave of interest quickly extended far beyond Texas. People from across the country began reaching out to Chotkevys through social media, email and YouTube, asking how they could recreate the model in their own cities.
The overwhelming response prompted Chotkevys and her husband to launch Assisted Living Mansion, a consulting company that partners with entrepreneurs to build residential-style senior homes nationwide.
Today, the company is working with teams across 26 states. Five communities are fully operational, while dozens more are in various stages of land acquisition, financing and construction.
Rather than operating as a strict franchise, Assisted Living Mansion provides partners with building plans, operational systems and design concepts, while still allowing owners to customize the property. Some replicate every detail down to the furniture and door hardware, while others adapt the design to reflect regional preferences.
“I want people to be creative within their space and make it their own,” Chotkevys said.
Expanding the Georgetown footprint
While her national influence grows, Chotkevys isn't losing sight of her home base. Platinum Resort is expanding in Georgetown.
In addition to the original Serenada location at 208 Mesa Drive, Platinum Resort recently opened two new mansion-style communities near Hwy. 130 and FM 971, located at 103 and 104 Platinum Resort Dr. These sister properties received state licensing roughly six weeks ago; one building is already nearly full, while the second is actively accepting residents.
This is just the first phase of local development. Plans are already underway to build two additional homes on the property.
Changing the experience for families
While the homes are designed around grandparents’ comfort, Chotkevys said the most profound impact has been on their families. She is frequently stopped by locals around Georgetown, who want to thank her staff for the peace of mind they provide.
For Chotkevys, those emotional interactions reinforce why this smaller, relationship-focused model is resonating so deeply across the country.
Click here to learn more about Platinum Resort Assisted Living and Memory Care, or click here to inquire about building an assisted living mansion today.
The above story was produced by Senior Multi-Platform Journalist Sydney Heller with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.
