When The Design House owners, Ty and Jennifer Homeyer, purchased a small Denton flooring store in 2008, they thought they were buying stability. Within days of closing, it became clear that the previous owner’s illness had taken a toll on operations.
The showroom sat quiet; there was only one employee, and the future was uncertain.
But the owners didn’t give up. They created a business that became something much larger and more strategic than a traditional flooring store.
Over the next decade, the company would evolve into a multi-entity kitchen and bathroom remodeling operation designed to solve one of homeowners’ biggest frustrations: lack of coordination.
Building control in an unpredictable industry
That evolution started with a realization: flooring was only one piece of a much larger puzzle. In those early years, repeated challenges with outside vendors, including several fabricators going out of business mid-project, forced a rethink of the entire business model.
Rather than relying on outside partners, the family decided to build their own.
First came their in-house countertop fabrication company, Stonemeyer Granite. Later, they launched a plumbing company, Haltex Plumbing. Today, The Design House operates as three sister businesses: a design and remodeling showroom, a countertop fabrication facility, and a plumbing company, each separate but strategically aligned.
The goal was quality control, scheduling reliability and a smoother customer experience.
Where many flooring stores stop at product sales and many general contractors operate without showrooms or in-house trades, The Design House blends both models.
Clients can shop for materials in a 10,000-square-foot showroom, work with in-house designers and rely on coordinated project management all under one umbrella.
What does The Design House’s process look like?
Over the past two years, the company has invested heavily in renovating its showroom. The space now includes life-size vignettes: shower displays, a fireplace feature, tubs, kitchen layouts, and full material installations that allow customers to see and touch finished concepts rather than imagine them from small samples.
The design process begins with collaboration. Clients can take samples home, receive free measurements and review budget frameworks before diving into final selections. Once a proposal is accepted, the team provides detailed 3D renderings using the actual materials selected.
Those visuals make a difference.
“We put their selections in the rendering so they can see what it’s going to look like,” CEO and President Jennifer Homeyer said. “It adds to the confidence of their purchase.”
From there, dedicated schedulers and project managers guide the build, coordinating trades and adjusting as needed. Clients can choose how involved they want to be, from purchasing materials only, to full turnkey remodeling.
In addition to serving homeowners directly, The Design House also specializes in serving the trade professionals in their community, such as builders, contractors, designers and realtors.
A unique bathroom remodel
One recent standout project involved transforming a late-90s/early-2000s Argyle home. After previously remodeling the kitchen, the homeowners returned, seeking a spa-like primary bathroom.
The team stripped the space to the studs, made structural changes, added a freestanding tub, installed custom floating cabinetry, quartz countertops and a glass-enclosed shower: a full reimagination.
The homeowner has since welcomed builders into her home to showcase the work: the kind of endorsement that reflects long-term trust.
That trust matters, especially because remodeling can be emotionally draining.
“The remodeling process is hard; it’s invasive,” Jennifer Homeyer said.
Projects can stretch weeks or months. Crews are in and out of homes daily. Decisions stack up, budgets shift and emotions run high.
The Design House team understands that success isn’t just about beautiful tile or cabinetry; it’s about helping clients reach the finish line, feeling heard and supported.
A family-run, community-rooted business
Behind the growth is a family operation. The owner’s son, Halston Homeyer, runs Haltex Plumbing as its master plumber and co-owner. Their daughter, Kaelyn Lawliss, leads marketing and content creation for each company.
That family-first mindset extends outward. The company has donated flooring and countertops to Habitat for Humanity projects and contributed work to organizations, including Bob’s House of Hope and Refuge for Women.
Customers can purchase materials from big-box retailers, but The Design House believes the experience and the community impact are different when working with a locally owned business.
By combining showroom access, in-house trades and vendor control, the company has built a model that blends design inspiration with operational discipline, giving homeowners clarity, confidence and control from start to finish.
Click here to learn more about The Design House today.
The above story was produced by Senior Multi-Platform Journalist Sydney Heller with Community Impact's Storytelling team with information solely provided by the local business as part of their "sponsored content" purchase through our advertising team.
