Finding the perfect mustache wax was what inspired South Austinite Jeremiah Newton to start his own men’s grooming product company, The Bearded Bastard, in 2012, he said.
Newton, nicknamed “The Bearded Bastard,” said he could not find a mustache wax that worked or smelled good, so he decided to make his own mustache wax. At the time he did not intend to sell the wax, but he stored excess wax in tin cans and gave them to five friends, Newton said.
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The Bearded Bastard founder Jeremiah Newton sits in the store’s showroom at Ben White Boulevard. Products are available for purchase at the showroom.[/caption]
“They basically said, ‘If you don’t make and sell this wax, we want the recipe,’” Newton said.
Within the same year of creating his own mustache wax, Newton started The Bearded Bastard. The product line has expanded to shaving oils, beard oils, beard balms, cologne and hair pomades.
