Pvolve, a functional fitness company with locations across the U.S., will open four studios in Austin beginning with a downtown location this winter.
Marci Bain is spearheading the new franchise along with her daughters Mackenzie, Madison and Brooke Bain. Marci and her husband Scott Bain have operated a construction company serving West Texas for over 25 years. She said she discovered Pvolve when she was searching for a fitness routine that could keep her motivated when traveling.
“A lot of people ask, ‘Well what is functional fitness?’” Marci said. “It just means that you use specific movements in your workout that mirror the kind of activities that you encounter in daily life.”
Pvolve workouts train the body to work out the way it was designed to move, she said. This includes methods like alleviating pressure on joints and focusing it on muscle instead. Pvolve uses patented resistance-based equipment such as a P. ball which targets the thigh, gluteal and core muscles, and the P. band which targets the arm, back and shoulder muscles.
