As New Braunfels continues to grow, one issue is increasingly shaping the city’s workforce and economic future—child care.
The Greater New Braunfels Economic Development Foundation, or GNBEDF, and the McKenna Foundation are working to assess and address gaps in access, affordability and quality of care for children ages 0-5, following a resolution from City Council to match startup funds at a meeting Jan. 26.
Early Matters Texas operates as a policy and advocacy framework at the state level, focusing on streamlining regulations, improving licensing processes and supporting quality standards such as Texas Rising Star, or TRS, ratings, said Mike Crowley, vice president of the Greater New Braunfels Chamber of Commerce. What started as a conversation about working parents evolved into a broader discussion about the workforce, and in 2023, the chamber began examining child care more closely, Crowley said.
In 2024, GNBEDF engaged Early Matters San Antonio to help study the local child care landscape. The goal was not to replicate another city’s model but to understand the unique needs of families in New Braunfels and Comal County, Crowley said.















