From a new Whataburger to an expanded coffee shop, check out these updates from local businesses and nonprofits across New Braunfels.

Now Open

Stretch Zone

The franchise is locally owned by James and Christine Tanner. Stretch Zone offers practitioner-assisted stretching.Embro Identity

This home-based embroidery business—owned by Halyna Hostetler—stitches custom designs, company logos and healthcare scrubs for the local community.
  • Opened July 25
  • Serving New Braunfels, surrounding areas
  • Instagram: Embro Identity
Mirabelle Travel


The business is an independent affiliate of PTN Travel—a member of Virtuoso Travel. Owned by Canyon Lake native Paige Huggins, Mirabelle Travel offers travel planning assistance, such as finalizing passport details, confirming flights and booking hotels.Tea2Go TeaN'ergy

The Texas-based tea chain sells specialty iced and hot tea beverages. Patrons can also create a custom drink where they choose their own flavor to be mixed with tea, water or fizzwater.Margie’s Gift Shop

The gift shop—locally owned by Margie Mesa—sells hand soaps, socks, jewelry, Owala water bottles, stationary and more.Cactus Grove Learning Center

This new preschool center offers hands-on learning for children in Kindergarten and below.Gong Cafe


The Japanese restaurant—owned by Mel Cowsert—serves authentic sushi and bento boxes. Gong Cafe also offers a full Hibachi dinner selection, seafood entrees and custom bowlsComing soon

Ollie’s Bargain Outlet

The nationwide discount retail chain will offer cheap retail goods, books, decor, groceries and more.Snippets

The studio—owned by Trina Iblings—will have sewing machines available for rent and offer various quilting and sewing classes.S’MAC’nNoodles


The custom mac’n cheese joint—owned by husband and wife duo James Acosta and Danni Lopez—will offer custom macaroni and cheese and saladsWhataburger

The San Antonio-based fast food chain has plans to open a fourth New Braunfels location, Victor Trevino, a senior manager of public relations with Whataburger said. Whataburger serves classic hamburgers, shakes, salads and more.Relocations

Love Story Boutique

The boutique—owned by local Shaelynn McBeere—relocated from 2305 Gruene Lake Drive, Ste. C. Love Story Boutique sells women's apparel and accessories.Top Notch Truck and Trailer


The truck repair and upgrade service will be relocating from 3702 I-35 S., Ste. 111 in October. Top Notch Truck and Trailer offers general vehicle maintenance and certified installers for DrawTite, B&W and Blue Ox.Expansions

Gruene Coffee Haus

This coffee shop—owned by Kelly Hall—will add a 3,560 square foot roasting facility to its current location. Gruene Coffee Haus sells an array of hot and iced coffee beverages.In the news

New Braunfels Art League


The art organization—which was founded in 1965—is celebrating its 60-year anniversary in October. The art league showcases contemporary art and offers various workshops and classes.River Chase Veterans Association

The neighborhood veterans association is celebrating its 10-year anniversary Nov. 8. RCVA hosts monthly social events for members, prospective members and guests at local restaurants to learn more about the organization.Native Plant Society of Texas: Lindheimer Chapter

The environmental nonprofit organizations' Canyon Lake chapter is celebrating its 25th anniversary on Sept. 27. The group promotes conservation and ecological preservation.Closings

Sylver Spoon Dinner Theater

The venue opened in 2017 and was owned by sisters Tori, Madison and Sylver Monaco. Sylver Spoon Dinner Theater had actors and chefs that served full, three-course meals to go along with interactive murder mystery events.Billy's Ice

The local, live entertainment venue and ice house is closing this fall after opening in 2008.Eberhard Lumber

The hardware store and lumber yard—owned by husband and wife duo Diana and Dennis Eberhard—is planning to close by the end of the year. Eberhard Lumber sold doors, frames, hardware products and foundation materials. The store also offered key duplication and tool sharpening.