San Antonio’s SWBC signs Dallas Cowboys’ Micah Parsons as spokesperson

San Antonio-based SWBC signed Dallas Cowboys star linebacker Micah Parsons as spokesperson and brand ambassador, the company announced April 27.

Officials with the financial services company said Parsons, the 2021 NFL Defensive Rookie of the Year, is a natural fit for SWBC, adding he has a commitment to excellence on and off the field.

“Micah is an exceptionally talented young man. When he’s not on defense, he’s making a difference in his community,” SWBC co-founder and Chair Charlie Amato said in a statement. “SWBC is in all 50 states, and as a native of Harrisburg, Pennsylvania, and graduate of Penn State University, we are confident that Micah will help inspire individuals and businesses to achieve their financial goals through our partnership.”

As part of a two-year agreement, Parsons will be featured across multiple media channels including social, TV, radio and digital, a news release said.

“Micah's career is just getting started, and we are excited to have him on board for what we know will be a successful journey,” SWBC co-founder and President Gary Dudley said in a statement. “We look forward to his support of our financial products and services for individuals, businesses, and financial institutions.”

As part of the deal, Parsons will concentrate on three lines of business—SWBC Mortgage, SWBC Professional Employer Organization, and SWBC Financial Institution Group—SWBC officials said.

Parsons is the first NFL player to represent SWBC. Current WNBA coach and former Spurs assistant coach Becky Hammon and former Spurs star Tony Parker previously served as SWBC spokespersons.

“I am thrilled to join the SWBC team. Not only do they help customers tackle their financial goals, but they are also very generous to the communities where they live and work,” Parsons said in a statement.