In 2010, as Katie Forrest was training for an Ironman World Championship race, she began experiencing chronic knee pain that doctors could not diagnose. She decided to try adjusting her diet to see if incorporating natural foods helped relieve the pain.
Forrest and fellow endurance sport participant Taylor Collins looked for products on the market that would help Forrest's knee and give her the energy she needed to compete but could not find anything that blended healthy foods and nutrients for healing and endurance. They brainstormed how to conveniently package their own health food for when they competed in sporting events, and the Cherry Walnut Crunch bar—Thunderbird Energetica's first bar—was born.
"We couldn't really find that convenient package, that clean-reading ingredient label in the market," Collins said. "We made Thunderbird to help fill that void in the market. ... And ultimately we made [the first bar] to help Katie promote healing during her rigorous training."
Since creating their first bar more than two years ago, Forrest and Collins have since founded Thunderbird Energetica, a Round Rock–based energy bar company that offers six varieties of flavored bars in grocery stores throughout the United States. Each bar is made in Thunderbird's Round Rock kitchen before being packaged and shipped.












