Old Settlers, Kelly Reeves facilities host events
Sporting events in the "Sports Capital of Texas" are big business. Every year, millions of dollars flow into Round Rock from amateur and professional tournaments and games.
Most of those events are concentrated between May and August when families are typically free from school obligations and can travel to, stay in and eat in Round Rock, all of which translates to more sales tax dollars for the city.
"Everyone has seen that youth sports are a great economic development tool," Nancy Yawn, director of the Round Rock Convention and Visitors Bureau, said.
Last year events recruited by the Round Rock Convention and Visitors Bureau resulted in estimated direct spending totaling nearly $5.5 million between May 7 and Aug. 20, according to Yawn.












