With gifts, clothes and spice mixes, Julia Broadway, owner of Sweet Love & Sugar Britches in downtown Round Rock, calls her store a “baby-to-ladies one-stop boutique.”
Broadway started the store in 2003 selling hand-sewn products for children. She soon recognized “women love to shop for their children, but they love even more to shop for themselves,” she said.
She added women’s clothing in unique designs from exclusive lines as well as jewelry, candles, handmade gifts and specialty items.
Broadway said many gifts, such as personalized wedding items or kitchen accessories, feature a Texas or Southern theme.
Customer Missy Berry said she has been drawn to Sweet Love for many years because of the unique products.
“She has a wide variety of items,” Berry said. “If I purchase something from her store, most likely someone else is not going to have it.”
The store also offers small, unique “grab-and-go” gifts for different occasions, Broadway said. Holiday gifts include candy jars for Valentine’s Day, holiday-themed onesies that are embroidered in store and personalized Easter buckets.
Broadway said she likes to support Texas-based companies and sells Texas honey, coffee and spice mixes, soaps and lotions from a Texan goat milk farm, and candles from Tyler.