Richardson Bike Mart rebrands as Bike Mart, offering free safety checks for children through Aug. 16

Family-owned business Richardson Bike Mart rebranded as simply Bike Mart earlier this summer.

The 59-year-old business has locations in Richardson, Frisco, McKinney and Dallas as well as a new location planned in Dallas’s Preston Hollow neighborhood. The company’s locations serve biking enthusiasts of all levels and offer new and used bicycles, maintenance services and apparel.

“We rebranded the company name and logo because we knew it was the right time to celebrate serving the wider Dallas-Fort Worth community,” Bike Mart President Woody Smith said in a statement. “As well, after this past year, our online and local communities have grown tremendously, and it was really important to us to be inclusive of all our loyal customers, no matter where they live and shop.”

While Richardson is no longer part of the company’s name, Bike Mart’s new logo features an R-shaped bike symbol as tribute to its roots.

“We hope the new name and logo reflect our heart to serve cyclists all over,” Smith said. “We are so proud of our roots and our heritage, and we are excited about the future as more individuals and families embrace biking.”

Bike Mart is offering free safety checks to make sure children’s bicycles and helmets are in good condition and fit properly at each of its locations until Aug. 16. 972-231-3993 (Richardson location). www.bikemart.com