When Tammy Hoang and her husband took over coffee shop Urban Mocca in March 2026, they had a different vision for the Richardson spot. They rebranded the store to Luna Coffee Co. that spring, she said, remodeling the inside and bringing in new international elements to the menu.
The big picture
Running Luna Coffee is not Hoang’s primary job—she is a claims adjuster and her husband works in nuclear medicine, she said. Hoang said their own love of coffee, as well as its prevalence in Vietnamese culture, inspired them to open Luna Coffee.
“Vietnamese people, that’s what we drink morning, noon and night,” Hoang said. “Even at 10 o’clock at night we will drink coffee.”
Hoang enlisted a Dallas-based artist to decorate the space with murals, incorporating the Richardson logo into the work.
What’s special about it?
Hoang said she wanted to make Luna Coffee truly international by shipping premium-roasted beans directly from Vietnam, the second-largest coffee producing country in the world.
“Other shops may sell Vietnamese coffee too, but just because they sell that, it’s not authentic [if] the beans are not from Vietnam,” Hoang said.
She said the Vietnamese beans offer a more robust flavor than other varieties.
“People will find Vietnamese coffee smoother and gentle in the stomach because of lower acidity,” Hoang said.
In addition to Vietnamese coffee, other drinks on the menu include classic lattes, matcha and refreshers made with mango, strawberry and other fruits.
The pastry selection also reflects Luna Coffee’s international influence, Hoang said, including patê sô, a French-inspired Vietnamese puff pastry filled with meat. Additional pastries include kolaches, cinnamon rolls, cake and brownies.
Also of note
Hoang said she was drawn to Richardson initially by the large student population and hoped that Luna Coffee would provide an opportunity for people to try something new.
“We wanted to capture the young audience,” Hoang said. “I know that Starbucks is everywhere, but we want people to try different flavors.”
When she was designing the look for the coffee shop, Hoang said she wanted an open space that people would feel comfortable in and where she could welcome a diverse group of customers. The coffee shop is currently decked out with Halloween decorations, which Hoang said she changes seasonally.
“We want [customers] to feel comfortable with coming in our shop, because we want them to feel like everyone is accepted here,” Hoang said.
Hoang said she sees people coming to Luna Coffee to study, work remotely or hang out with friends and family. The coffee shop also hosts club meetings, especially for groups from nearby University of Texas at Dallas.
“There were adults who were playing cards and sitting there for six hours,” Hoang said. “We provide the space for the people to hang out.”
