Pflugerville officials discuss future of new east side development

The details

The city hasn't conducted a market analysis or chosen any developers for Project Greenfield. However, officials presented a vision for what the land could become at a City Council work session.

“We’re going to be talking about concepts tonight, so if you see things on a map we are just going to stress to you that they are just that," Assistant City Manager Thomas Hunter said at the work session. "We’re trying to start somewhere so we can see what y’all's vision is.”

Representatives with Kimley Horn and Hayat Brown worked with the city to make preliminary mock ups of the site. The conceptual plans include a community that connects to the open spaces of the lake, as well as a mixed-use food and beverage retail center with entertainment venues.

Key components of the initial vision are a higher education campus with a convention center, multifamily housing, hotels and an amphitheater.

“None of this is designed from an architectural standpoint. Again, it’s all about vision of organizing the elements throughout the site,” Kimley Horn representative Brian Adams said.

Some context

Although the city owns the land and will direct the plan for the development, it will work with developers and possibly private partners to build the various components. This would allow the city to have more control over the final product, rather than waiting for developers to come to City Council with plans, Place 4 Council Member Rudy Metayer said.

“We pick our own dance partner, rather than the dance partner picking us,” Metayer said.

What's next?

The city is in the land acquisition and goal definition stage. The next part of the project working on due diligence, solicitation and partner selection. After that is complete, the city can move to design, permitting and construction.