First Choice ER, a Dallas-based company that operates full-service, freestanding emergency rooms, will open its 16th facility Feb. 15.
The facility, located in the former Blockbuster at 10407 Jollyville Road, offers the same emergency room services as a hospital and hires board-certified physicians and nurses. The difference is First Choice ER aims to have wait times to get into an exam room of no more than five minutes.
"We're pretty good at that," front office director Judy Novak said.
First Choice ER has locations in Fort Worth and Houston as well as one in Pflugerville with plans to open more in Austin. The company is opening four new facilities in February, including one in Katy. It just celebrated its 10th anniversary in 2012 and was started by an ER physician in Flower Mound. The idea behind First Choice ER is to offer ER services in the community.













