Doug and Lynda’s Ski Shop

Douglas said he considers Doug and Lynda’s, which he bought from his parents in 1996, a rare business.

“If you look around, we’re the one true ski sports store left in the area,” he said. “Most have switched their products to more of a lifestyle mix, whereas we devote our square footage to true skiwear and equipment.”

Brad said the selection, service and pricing allowed the shop to be a mainstay in downtown, and he credits his wife, Kim, and the staff for the shop’s ability to meet customers needs.

“My wife is an asset to our success,” he said. “When you have a marriage where the husband and wife work together, it is rare to make [that dynamic] work because you spend a lot of time together. But I grew up in a family with that environment, and so did she, so we know how to make it work.”

The shop sells Patagonia and North Face brands, which can be worn both on and off the slopes, as well as winter sports brands Spyder and Obermeyer.

“It’s hard to go to anywhere else and get what you can get in McKinney,” Douglas said. “It is unusual to see the store is so big and the selection is so big to be so far from the mountains. People are used to seeing this kind of store near the mountains, but a store like this in McKinney is surprising.”

227 E. Louisiana St., McKinney 972-542-0214 Hours: Mon.-Sat. 10 a.m.-5:30 p.m., closed Sun.