Coppell ISD recently launched a new campaign called "Attendance Matters, You Matter" in an effort to promote and increase daily attendance among students.
A closer look
In a news release by the district on Oct. 11, CISD superintendent Brad Hunt, Ph.D., explained the motivation behind this campaign and the importance of consistent student attendance. The campaign will last for 12 weeks, during which time the district will send attendance facts and messages to parents and students.
Hunt noted that the district is not encouraging any student who feels sick or unwell to attend school, but is encouraging students and parents to seek guidance from the district's trained counselors for support, emphasizing the importance of physical and mental health in regards to academic performance.










