Kris Krolczyk, co-owner of My Love Fur Paws Pet Care, said she has created her entire business model from one phrase: Build a business brand by creating its purpose through your passion.
She said her passion is to provide care to animals. Krolczyk and her husband, Kory, began pet sitting dogs for their friends out of their Bee Cave home about five years ago. Word spread of their business, and the hobby began to take over their home, with as many as 20 dogs staying with them during busy seasons like the holidays, Kris said.
“We quickly learned there was a need for exceptional service in animal care,” she said.
The couple opened My Love Fur Paws, a high-end dog day care and boarding facility, in November 2015. Instead of kennels, dogs at the Lakeway facility stay in condos with clear doors so they can see outside of the condos. The site also has an outdoor area with play equipment.














