She spent five years working at her father’s bakery in Conroe before her husband convinced her to start her own. Morales’ grandfather was also a baker in Mexico.
“I liked the business, and my family in Mexico have a bakery,” Morales said. “Now my business is separate from them, but it is like a family tradition.”
The bakery, which opened Nov. 11, offers wedding cakes and cookies, but it also features traditional recipes found in Mexico and Guatemala, including tamales, bollilos and roscas de reyes, or Three Kings’ Bread.
Despite the COVID-19 pandemic, Morales said she has seen plenty of business, and with weddings returning in 2021, more people have been ordering cakes.
“We’re getting more people every day from north [Houston], so we’re in a good spot,” Morales said.
With the first anniversary of Magnolia’s Bakery upcoming, Morales reflected on the day-to-day struggles of the pandemic.
“It was hard getting the business off the ground in this pandemic,” Morales said. “But [Magnolia] is a good location, so we have a lot of room for growth. There’s no bakery like this near here—closest is Kroger or H-E-B or something like that.”
One challenge Morales has faced is keeping bakers and chefs.
“It was hard because [the bakers and chefs] needed to work, but at the same time, they didn’t show to work,” Morales said. “It’s always difficult to get employees to work in this area.”
Morales said her next goal is to open up a second bakery. She said she has not found a location yet, but she hopes to have one in the next few years.
32350 Hwy. 249, Ste. 100, Pinehurst
Hours: 6 a.m.-8:30 p.m. daily