Smart Financial Centre also announced the hiring of General Manager Michael Rilley, who has 25-plus years of experience in live entertainment.
“Nothing can beat the experience of seeing your favorite band perform live and in person,” Rilley said in a press release. “There is an energy and bond created between the audience and performer that can only happen in a live setting. We created the tagline 'Together Again' to highlight that communal experience with the audience and artists. This fall, we’re celebrating not only the return of live music but also the responsibility to create as safe an environment as possible for fans. We have implemented numerous safety protocols, working hand-in-hand with artists on additional measures they are requiring for their own tours. We’re looking forward to welcoming fans back to Smart Financial Centre this October with a full schedule of shows.”
For all 2021 concerts, masks are strongly encouraged for unvaccinated or at-risk guests. Some shows may require proof of vaccination or a negative COVID-19 test for admission at the discretion of the performing artists. All staff and vendors will be required to wear masks. Sanitization stations will be accessible throughout the venue. All tickets will be electronic and accessed through cell phones, and concessions will be cashless.
When the pandemic forced the cancellation of live entertainment programming in 2020, the Smart Financial Centre served as a COVID-19 testing and vaccination site for Sugar Land.
“The reopening of the Smart Financial Centre represents a significant step in our city’s economic recovery from the pandemic,” Sugar Land Mayor Joe R. Zimmerman said in the press release. “Its opening will positively impact many of our restaurants, hotels and destination shopping locations, in addition to providing much-needed support to the performing artists who were among the first to shut down in 2020 and the last to resume.”
Smart Financial Centre 2021 calendar
H.E.R.
Back of My Mind Tour with special guest Tone Stith
Oct. 14 at 8 p.m.
El Alfa
La Layenda Del Dembow
Oct. 15 at 8 p.m.
Joe Bonamassa
Oc. 16 at 8 p.m.
Maluma
Papi Juancho World Tour
Oct. 17 at 8 p.m.
Alice Cooper
With special guest Ace Frehley
Oct. 18 at 8 p.m.
NEEDTOBREATHE
Into the Mystery Tour with special guests Switchfoot and The New Respects
Oct. 22 at 8 p.m.
The Millennium Tour 2021
Omarian and Bow Wow
Oct. 23 at 8 p.m.
Alejandro Sanz
La Gira Tour
Oct. 24 at 8 p.m.
Pat Benatar & Neil Giraldo
With special guest Jon Waite
Oct 25 at 8 p.m.
LANY
GG BB XX tour with special guest Keshi
Oct. 29 at 8 p.m.
Hasan Minhaj
The King’s Jester Tour
Nov. 5 at 7 p.m. and 10:30 p.m.
Karol G
BICHOTA TOUR
Nov. 10 at 8 p.m.
Ron White
Nov. 12 at 8 p.m.
Jo Koy
Just Kidding World Tour
Nov. 19 at 8 p.m.
Crowder
The Milk & Honey Tour with special guest Jonathan McReynolds
Nov. 20 at 7:30 p.m.
Christian Nodal
Botella Tras Botella Tour with special guest Gera MX
Nov. 21 at 8 p.m.
Farruko
LA167 Tour
Nov. 26 at 8 p.m.
No Limit
Reunion Tour
Nov. 27 at 7:30 p.m.
Mastodon/ Opeth
Nov. 28 at 7 p.m.
Bert Kreischer
The Berty Boy Relapse Tour
Dec. 3 at 8 p.m.
Frankie Valli & The Four Seasons
Dec. 4 at 7 p.m.
"The Elf on a Shelf — The Christmas Musical"
Dec. 9 at 7 p.m.
Lindsey Buckingham
With special guest Sammy Brue
Dec. 11 at 7:30 p.m.
Sarah Brightman: A Christmas Symphony
Dec. 18 at 7:30 p.m.
Pentatonix Christmas
Dec. 21 at 8 p.m.
Mannheim Steamroller
Dec. 26 at 7:30 p.m.
