MIMIIS, a Latina-owned jewelry and accessory store, is now open at the business’s first brick-and-mortar location in New Caney, owner Noemi Herrera said via an Oct. 17 social media message. Herrera’s husband, Ivan, also owns the business.

MIMIIS sells jewelry, purses, home decor, teas and beauty supplies, according to the shop's social media page.

The business originally opened in 2024, operating from pop-up markets on the weekends, Herrera said. Now, the store is located within Rogers Premier Salon Suites in Valley Ranch Town Center.