Pour Decisions Craft will serve a variety of coffee and matcha drinks. (Courtesy Pour Decisions Craft)
Vince Cao, owner and founder of Pour Decisions Craft, is bringing his West Coast brand to Houston this summer.
The setup
Pour Decisions Craft has three locations across California, including its flagship store in San Jose. Now, the matcha, coffee and craft beer shop will break into the Southern market with its first location slated for the Houston Heights.
"We are super excited to be entering Houston," Cao said. "We have a lot of friends and family from there, and I have a really good friend who has expressed a lot of interest in partnering with me to open our brand out there, so that's why we are opening in Houston."
What's special about it?
Pour Decisions Craft is a combination shop that sells coffee, matcha and craft beer all day long.
Its caffeinated menu boasts signature Vietnamese and Ethiopian coffee and hand-whisked organic Japanese matcha. Some examples of specialty drink items include:
Peanut butter latte
Ube cream coffee
Strawberry lychee jasmine tea
Pandan matcha
Non-caffeinated drinks are also available, including blended Ube coconut and strawberry lychee lemonade.
Respecting the craft
Pour Decisions in Houston will also offer a variety of craft beers from local microbreweries. Cao said he may also add a few bottles of wine and a whiskey or two down the road, but he said it will never serve as a full bar.
The establishment will also serve craft beer from local microbreweries. (Courtesy Pour Decisions Craft)
"The biggest thing about us is that we are not a bar," Cao said. "No one gets drunk. We don't encourage heavy drinking. We are very family-friendly, kid-friendly and dog-friendly."
The Heights location will include a large patio, the brands signature stair steps and host events regularly, as well as partner with food trucks, vendors and bakeries. As of mid-May, Cao said he is actively looking for bakery partners for the store's summer debut.
"We are looking to make a huge impact on the community" Cao said.
The timeline
Pour Decisions Craft is anticipated to open sometime this summer.
