Pelican Builders' luxury midrise condominium project Westmore broke ground Jan. 28 with a small ceremony at the Upper Kirby site.

“Today’s groundbreaking represents a significant milestone for Westmore in its development,” Pelican Builders founder Robert Bland said in a news release. “Westmore is indicative of our steadfast commitment to Houston, which is a city of unwavering resilience. The past year has been extremely tough on everyone, but brighter days are ahead.”

The groundbreaking was originally slated for summer 2020, but plans changed amid the unfolding coronavirus pandemic. Construction was anticipated to take about 20 months.

The Westmore, 2323 W. Main St., Houston, will have 33 residences ranging from 1,560 to 1,800 square feet and starting at $960,000. The building's four penthouses average 2,500 square feet and can be fetched for $1.7 million.

The building's mid-century modern-inspired design is the work of the Houston-based Mirador Group. The general contractor for the project is G.T. Leach Constructors.

The Westmore sales center has moved to 3400 Morningside Drive, Houston.