Jeni’s Splendid Ice Creams will hold a grand opening celebration July 13 for a new Montrose location at 1719 Westheimer Road, Houston. The event will run from 7 p.m.-midnight.

Guests will be able to enjoy free ice cream during the event, and the first 50 people in line will receive swag bags with Jeni’s goodies, according to a store announcement.

The shop offers unique flavors, and its bestsellers include Brambleberry Crisp—which involves taking vanilla ice cream and layering it with blackberry jam and oat streusel—and Salty Caramel. Dairy- and gluten-free options are available as well.

With two additional locations in Memorial City and the Heights as well as pints in local grocery stores Central Market, Whole Foods Market and Randalls, Jeni’s is no stranger to Houston.

281-721-9971. www.jenis.com