"We timed our opening with the day 'Thor' comes out," said John Walsh, vice president of operations for Star Cinema, referring to the upcoming Marvel Studios movie starring Chris Hemsworth. "We’re excited to be a part of this community. A lot of vendors and people we’ve been working with for years live in the Cypress area and have talked about what a great community it is."
The theater chain is known for providing full restaurant services to patrons during the movie. Walsh said Star Cinema recently implemented a new ordering system where customers can use handheld devices to order food instead of raising a flag to alert a waiter.
"It puts out an immediate call to whatever table needs assistance so servers know who’s waiting," Walsh said. "We're really focusing on guest service across the company."
The theater will feature Sony 4K digital projection, RealD 3-D technology, state-of-the-art sound systems, luxury recliner seating and large format movie screens. Guests can also eat in a lounge area or order from a 25-seat bar, Walsh said. The bar features wine, craft beers and craft cocktails made in-house, he said.
The chain also revamped its food menu in March, Walsh said, with the specific goal of finding ways to make more items in-house, including the egg rolls, pizza dough and hummus.
"We've been taking [our menu] to the next level, and we'll be bringing that over to Cypress as well," he said.