An Aug. 14 Ulta Beauty news release announced Ulta Beauty and Target mutually agreed to not renew their partnership once the agreement concludes in August 2026. The Ulta Beauty at Target experience will continue in Target stores and on Target.com until then.

“As we continue to execute our Ulta Beauty Unleashed plans, we’re confident our wide-ranging assortment, expert services and inspiring in-store experiences will reinforce our leadership in beauty and define the next chapter of our brand,” Amiee Bayer-Thomas, chief retail officer at Ulta Beauty, said.

The details

Per the release, both Target and Ulta Beauty said they remain committed to delivering a seamless shopping experience through the end of the partnership and will continue to support their teams and partners during the transition.

Since launching the partnership in 2021, Ulta Beauty and Target expanded access to prestige beauty and offered beauty enthusiasts the benefit of linking their Ulta Beauty Rewards and Target Circle accounts for added convenience and value, according to the release.


Guests with linked rewards accounts will continue to earn Ulta Beauty Rewards on eligible Ulta Beauty at Target purchases until August 2026, according to the release.

Quote of note

“We’re proud of our shared success with Ulta Beauty and the experience we’ve delivered together,” said Rick Gomez, executive vice president and chief commercial officer at Target. “The magic of shopping for beauty at Target is the combination of on-trend products that delight consumers with an inspiring and convenient shopping experience. We look forward to what’s ahead and remain committed to offering the beauty experience consumers have come to expect from Target.”