Optimum opened its Willis retail store on Jan. 31 at 9611 W. FM 1097, the business announced in a Jan. 31 news release. Optimum is a local provider of internet, mobile, TV and phone services, including Smart WiFi 6 and home phone services. Customers can visit the new Willis store to register for service, shop the latest mobile devices, pay bills or receive assistance.

“Optimum is committed to delivering superior support and service to residents across Texas,” said Jonah Pollack, vice president of retail sales at Optimum, in the release. “We are excited to open our new retail store in Willis, and we look forward to welcoming existing and new customers to our new location.”

Optimum opened another storefront in October in the Lake Conroe area as well. 866-950-3278. www.optimum.com