Bellaire aims to strengthen city's image with new logo

Officials of Bellaire's Culture and Arts Board presented a conceptual design June 15 for a new city logo that is intended to strengthen the city's image and increase public recognition.

The setup

Board Chair Gay Mayeux said the city needs a logo to serve as a recognizable visual identity for the community, visitors and future generations, as well as provide consistency across communications and serve as a welcoming image.

"We aren't simply discussing a logo, we're discussing how Bellaire presents itself," she said. "Our goal is to create a symbol that honors Bellaire's history while also representing the community we are today and the future we hope to build."

Members of the Arts Board incorporated certain elements into the logo, such as the city's history and heritage, trees and green space, community character and a forward-looking vision for Bellaire.

The process resulted in a logo that depicts the well-known trolley on Bellaire Boulevard enclosed by a large oak arch in shades of green with the city's name and date of establishment.

"Why we like it is because it is unique to Bellaire," board member Kristina Coffey said. "There aren't many cities that have a trolley car in their logo. It's distinctive, recognizable. It reflects our origins and our future."

Next steps

City Council approved moving forward with the conceptual logo design unanimously. However, city officials noted that it is not the final design, which will need another approval by City Council at a later date.

Next steps include approving approximately $25,000 in the fiscal year 2026-27 budget for city staff to contract a professional designer to finalize the logo and develop brand guidelines, according to the agenda item.

Before you go

Officials with the Art Board said the community has also been invited to learn more about the project and share feedback. Residents can visit this webpage to share comments on the logo and read about the process of building the logo.