The Latina-owned store sells fine jewelry and engagement rings, as previously reported by Community Impact.

The gist

Founded by Alicia Berrios, the jewelry store specializes in fine jewelry, from 10K, 14K and 18K gold, as well as diamond pieces that can be used for engagement rings, necklaces, bracelets, earrings and pendants.

Berrios opened the store with the help of her two daughters, Jennifer and Sandra. (Courtesy De Noche Jewels)
Berrios opened the store with the help of her two daughters, Jennifer and Sandra. (Courtesy De Noche Jewels)

Berrios already had an entrepreneurial mindset while growing up in El Salvador where she would help her parents sell bananas and cheese, according to De Noche’s website.

Ten years after moving to the U.S, that same entrepreneurial spirit helped her turn her passion for jewelry into a thriving business.