The Houston Audubon Society, founded in 1969, has renamed itself Birds Houston as part of a broader effort to clarify its mission and modernize its identity, according to a release from the organization.
The organization also unveiled a new logo featuring the Yellow-throated Warbler, a longtime symbol tied to its conservation history.
What you need to know
The name change is intended to make the organization’s work more immediately clear, including protecting birds and their habitats, conserving critical land, providing education and nature experiences while advocating for conservation policies, the release states.
The new logo is also a longtime symbol of its conservation history that references its efforts in the 1970s to protect nesting habitat during construction of the Wallisville Dam, the release states.
The conservation group owns and manages 18 nature sanctuaries encompassing 4,307 acres across the Greater Houston and Galveston regions, including Brazoria, Chambers, Fort Bend, Harris and Montgomery counties.
Also of note
The new name comes ahead of the eighth annual Houston Bird Week, scheduled for Sept. 19-26, with registration opening Sept. 1 for events across the Greater Houston area.
The week kicks off Sept. 19 at Frost Town Brewing with the unveiling of this year’s official Bird Beer and wraps up Sept. 26 with the official launch of the Birds Houston name and brand.
Houston Bird Week started in 2019 for the organization’s 50th anniversary and included a citywide vote to select Houston’s official bird, the Yellow-crowned Night-Heron.
