The founder of Sprinkles Cupcakes announced the immediate and permanent closure of all Sprinkles locations across the country in a recent social media post.
The details
Candace Nelson founded the cupcake business in 2005 and popularized the idea of the Cupcake ATM. In a video posted on Instagram, Nelson said she sold the company to private equity in 2012 and has no current ownership or operational involvement.
“Even though I sold the company over a decade ago, I still have such a personal connection to it, and this isn’t how I thought the story would go,” Nelson said. “I thought Sprinkles would keep growing and be around forever.”
