A new dining and theater experience comes to Colleyville

Studio Movie Grill will officially take over B&B Colleyville Cinema Grille, 5655 Colleyville Blvd., on March 28 as it prepares to open in May. The theater is one of several new locations included in a major expansion initiative, said Lynne McQuaker, director of alternate programming.

There will be renovations to the existing building that allow for eight screens with Masterimage's Clarity 3D, 1,000 seats and casual dining and lounge areas.

"We are always seeking new ways to provide the guest with a relaxing, no-rush experience in an appealing environment, coupled with the best technology, dedicated service and a continually evolving, eclectic menu," said Brian Schultz, CEO of SMG, in a press statement.

All of the elements to the new theater will remain consistent with other SMG locations, McQuaker said. This includes menus, theater design and programs such as the Special Needs Screenings program for families raising children with special needs.

McQuaker said SMG is excited to be coming to Colleyville because the city has the right demographic. She said SMG has offered all current employees of the theater to re-apply to work at SMG Colleyville, and that the business typically hires approximately 200 employees from within the city of a new theater.

"There's a lot of potential, and I hope we can add to the [city's] economic development," she said.

Mona Gandy, city of Colleyville spokesperson, said the theater is a beneficial entertainment addition to the city.

"To quote a famous line, this could be the beginning of a beautiful friendship between SMG and the Colleyville community," Gandy said.