The Grapevine City Council approved items to track foot traffic and install Christmas lights in preparation for its yearly transformation into the Christmas Capital of Texas at its Oct. 6 meeting.
Meeting highlights
The council renewed its 3-year agreement with Placer.Ai for the purchase of foot traffic data and analysis for $24,840.
The company uses cellphone location data to track crowds and the city uses this data to measure the success of commercial areas and holiday events. The Christmas Capital of Texas events draw in some of the highest visitor counts for the city, according to previous reporting.
2027 will be the third year of the agreement and the price of the data is set to increase to $26,380.
The council is also contracting with Christmas by Zenith for the installation, maintenance, removal and storage of Christmas lights and decorations for the Grapevine Convention and Visitors Bureau.
The decorations will be at the Grand Hall, the Settlement to City Museums, the Lancaster Building and the Palace Building. The contract will be for an estimated $18,812, according to city documents.
The annual contract with First Choice Christmas Lights for installation and maintenance of lights and decor for the Parks and Recreation department was also renewed by council for $250,000. The contract includes tree and building lighting as well as the setup of props and scenes.
In similar news
The council approved the installation of 15 animatronic dinosaurs in Meadowmere Park in the spring of 2027 for the seventh annual Prehistoric Park event. The lease is with Billings Productions and will cost $50,000, including installation, support and related signage and scenes.
Also on the agenda
The city council approved a $30,000 donation of funds raised by Sister City volunteers at GrapeFest and Main Street Fest to Casa Hogar Quinta Manuelita Girls School and Orphanage in Parras de la Fuente, Mexico.
The funds for Grapevine’s sister city will go toward new classrooms at the school, per city documents.
Along with the raised funds, the city is donating a 2009 fire engine and out-of-service fire equipment to Parras de la Fuente.
